Privacy policy

Effective from 01 June 2025
Issued by: Fur and Fur Pte Ltd (UEN: 201436423G)
Data Protection Officer contact: care@furandfur.com 

Purpose

This Privacy Policy outlines how Fur and Fur Pte Ltd (trading as Blafink) collects, uses, discloses, and protects your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

 

Personal data we collect

We may collect and store the following types of personal data:

  • Name
  • Contact number
  • Email address
  • Delivery and billing address
  • Floor plans, images or measurements of your home
  • Project notes or preferences related to your order
  • Any photos or correspondence shared with us via email, Whatsapp or web forms


How we collect data

Your data may be collected through:

  • Website forms (e.g. Design brief)
  • Emails, text messages, WhatsApp conversations
  • In-person visits at our studio
  • Third party scheduling tools e.g. TidyCal, Calendly
  • Analytics tools like Google Analytics and Meta Pixel
  • Social media direct messages or ad interactions


Why we collect your data

We collect your personal data for the following purposes:

  • To schedule appointments and site visits
  • To provide quotes, updates and design documentation
  • To process and fulfill your orders
  • To coordinate deliveries
  • To offer post-sales support and warranty servicing
  • To improve your customer experience
  • To analyse website traffic and optimise our services
  • To send marketing communication (only if you opt in)


Disclosure of data

Your personal data may be shared with

  • Our trusted delivery partners, for the purpose of fulfilling your orders
  • Analytics and advertising tools such as Google Analytics and Meta Pixel, which collect anonymised usage data through cookies

We do not sell, rent or disclose your personal data to third parties for unrelated marketing purposes.


Marketing communications

While we currently do not send marketing communications, we may do so in the future. These may include:

  • Product updates
  • New collection launched
  • Invitations to events or promotions

You will always have the option to unsubscribe or opt out of marketing emails and SMS at any time.


Data retention 

We retain customer data for as long as necessary to support ongoing customer relationships. Many of our clients return for additional projects, and maintaining records helps us serve them better.


Access and correction

You may request access to your personal data or ask for corrections by contacting us at care@furandfur.com. We may require verification of your identity before processing such requests.


Protection of data 

We take reasonable precautions to safeguard your personal data from unauthorised access, modification, disclosure, or loss.


Updates to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website, and your continued use of our services will be taken as acceptance of the updated terms.

Contact

For any questions, access requests, or concerns regarding your personal data, please contact:

Data Protection Officer
📧 care@furandfur.com